Smarter Stand is iPhone Stand and Earbud Wrap

Interesting “invention”.. got this as part of a Kickstarter funding project. It is a simple piece of white plastic (according to an email I received…. The material selection was a special type of TPU (Thermoplastic Polyurethane) I selected provides both a rubbery feel and sufficient rigidity – a combined set of properties that is rare in plastics. The rubbery aspect is important for the product to feel comfortable when carried in a pocket and to avoid any damage to the jack or the iPhone and the rigidity is obviously important when used as a stand….)

Anyway.. it is meant to (1) first to keep your earphones wrap around the piece of plastic AND you can then attach the plastic to the iPhone so guarantee that you will never to find the earphone (like many of us do.. find the earphones in our bag..) (2) as a iPhone stand too..

Let’s see a video and do visit the homepage of the product.

And let’s see what I got in the mail:

Smarter Stand for iPhone 5

Smarter Stand for iPhone 5

And oh by the way, my iPhone earbuds are still kept in the casing… me and my Virgo nature…. ha

Smarter Stand for iPhone 5

So in pain, I took out the earbuds and followed the instructions:
Smarter Stand for iPhone 5

Starting with this..
Smarter Stand for iPhone 5

After a few tries, I got this :)
Smarter Stand for iPhone 5
Smarter Stand for iPhone 5

And now plugging into the earjack, I got it as I would like it.. to be able to carry around..
Smarter Stand for iPhone 5

And you can still open the iPhone if you are using the Twelve South SurfacePad:
Smarter Stand for iPhone 5

And then using it as a stand :)
Smarter Stand for iPhone 5

Or more logically without the ear bud already:
Smarter Stand for iPhone 5

Smarter Stand for iPhone 5

Smarter Stand for iPhone 5

And Tell me your Thoughts